★ Proposal · prepared for The Little Gem · 25 May 2026

A few specific fixes for thelittlegem.uk

The Little Gem · Sevenoaks · website rebuild. I rebuild small-business sites in my spare time when I can see they are leaving conversions on the table. Three things stood out on the live site in ten minutes. Three findings below, then a working rebuild you can click through.

Open live preview ↗ Read the three findings Reply to the proposal

Address · 8-10 Bank Street, Sevenoaks TN13 1UW Trading since · 1976 Phone · 01732 469332

8-10 Bank Street · Sevenoaks · since 1976

Fifty years of bespoke commissions, shape-to-fit wedding bands cut on the bench against the engagement ring. Open the live preview ↗

Three findings, ordered by impact on local-pack visibility

What the current site is leaving on the table.

A walk-through of the live thelittlegem.uk on 25 May 2026.

01

The 1976 line that earns the half-century is below the mobile fold.

What I saw: Open thelittlegem.uk on a phone. The hero is a slow Wix image carousel; the words "Since 1976 we have been working with couples" sit several scrolls below it, set in the same body weight as the paragraph around them. A first-time visitor who lands from a Google search for "bespoke engagement ring Sevenoaks" is given no signal that the shop on Bank Street has been making rings there for half a century. The nearest competitor, Francis Jones (1941), names its decade in its first paragraph. Heritage is the one thing a 1976 shop never has to manufacture, and it is the first thing the current page hides.
Cause: The Wix template that ships with the site puts brand storytelling in the body slot. The header is reserved for the logo and the menu; the hero is a slot the template fills with a stock-feeling product carousel. The 50-year fact never gets editorial weight because the template has no place to put it.
After rebuild: After rebuild: the eyebrow over the H1 reads "Since 1976 in Sevenoaks", set in a small mono treatment immediately above a serif headline. A timeline card sits in the hero column on desktop carrying the half-century in five lines. The 1976 number gets typographic weight wherever it appears, including a 64px italic numeral in the heritage block. Mobile sees the same eyebrow above the fold without any scroll.

02

The bespoke process is described, not walked.

What I saw: The current site says, verbatim, "Commissioning a bespoke piece is a highly personal experience, resulting in the creation of a treasured piece of jewellery passed through generations." It is a lovely sentence, and it is the only sentence the visitor gets about the process. A customer choosing between a bespoke commission at The Little Gem and a faster route at one of the high-street chains in Bluewater (twenty minutes away) is asked to take "highly personal experience" on faith, because nowhere on the site is the actual sequence from idea to finished ring laid out step by step. Engagement rings from £1,200 is a serious commitment to make without seeing what the four weeks between deposit and finished ring actually look like.
Cause: The bespoke page is one block of body copy in a Wix text widget. The shape of the process exists at the bench, in the head of the goldsmith, on a hand-drawn sketch pad. It has not been transcribed into a public-facing six-step walk.
After rebuild: After rebuild: a dedicated "Your commission, week by week" section. Five steps, each with an eyebrow, a one-line summary, and a two-sentence note on what happens in the workshop that week. Hand-drawn sketch, CAD render, wax fitting, casting, hand-finishing. Each step photographable from the bench, each one a reason to walk into 8-10 Bank Street with a stone rather than send it to a chain.

03

No LocalBusiness JSON-LD; Google can hand the local pack to a competitor.

What I saw: View the source of any page on thelittlegem.uk and search for "application/ld+json". Nothing returns. The site has no structured data block telling Google Search you are a JewelryStore at 8-10 Bank Street with the hours, the phone, the bespoke and repair services, the price floor. When a customer in Sevenoaks searches "bespoke engagement ring near me", Google composes the local pack from whatever it can parse; sites with rich LocalBusiness schema appear with star ratings, hours, and a "directions" pin baked in. Without the schema, the listing reads as a generic web result, indistinguishable from a craft fair stall, regardless of the 50 years on Bank Street.
Cause: Wix sets a generic Organization block by default and stops there. JewelryStore subtype, OpeningHoursSpecification, AggregateRating, FAQPage, the per-service Service entries the bespoke process deserves, none of those are present unless you add them in custom code, and Wix does not surface that workflow in the editor.
After rebuild: After rebuild: a JewelryStore JSON-LD graph in the page head with PostalAddress, E.164 telephone, opening hours for each day, aggregateRating once we wire it to the live Google rating, per-service entries (bespoke design, shape-to-fit wedding rings, repairs, hand-engraving), and a FAQPage block carrying the four questions Sevenoaks customers actually ask at the counter. Local-pack listings start showing the hours, the pin, and the rating in the same row as Francis Jones.

Pricing

Fixed price, no hourly billing, no surprise upgrade tier.

£2,000

Fixed for the rebuild. One-off.

£150

Per month for hosting and ongoing care, including a monthly refresh of new commissions or new pieces from the workshop.

£50

Optional. Embedded chatbot trained on the questions answered at the counter (bespoke turnaround, lab-grown vs natural diamonds, resetting an inherited stone, shape-to-fit wedding bands, ring sizing).

No retainer. No contract. No in-person visits, fully remote from Switzerland.

• One round of revisions before launch
• DNS cutover handled (you keep thelittlegem.uk in your name)
• 30 days of post-launch tweaks at no extra cost
• Source code handed over on day 60 (you own everything)

Next step

If the proposal lands, reply with two or three twenty-minute slots in the next ten days for a video call.

I take on three Kent builds this quarter, and first confirmed wins the slot. If I do not hear back by 4 June 2026, the proposal site comes down.

See the live rebuild ↗

A working preview you can click through.

Opens in a new tab. Best read on a phone first, then a laptop.